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During the dot-com boom many years ago, the then-called New Economy magazines boasted thick, 100-page folios chock-full of ads. At the Industry Standard, for example, there was a waiting list to buy advertising space.

Magazine salespeople weren’t really selling at all; they were merely well-paid order-takers. Customers already had done their research and knew what they wanted.

The Industry Standard – Infoworld

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